Hi, I’m Pearl!

Digital strategist.
Product marketer.
News nerd.

Why hire me?

  • I have 8+ years of in-house marketing and product experience in small, impact-driven organizations — three of which were with Indiegraf, where I worked with 15+ news publishers to grow their audience and fundraising revenue.

  • I understand that capacity is always limited. I find ways to work within those constraints without compromising quality.

  • I care. Our work makes a difference in real people’s lives. It’s our job to do right by them.

  • My coworkers-turned-friends generally say I am a pleasure to work with :)

Where I earned my chops

Crohn’s and Colitis Canada

Marketing & Communications Coordinator

Centre for Social Innovation

Marketing Specialist

Indiegraf

Senior Audience Strategist

Think of me as an extension of your team.

Every news outlet deserves a thoughtful, carefully crafted audience strategy. I’ll work closely with you to capture your publication’s voice and help you grow your business sustainably.