Launch Your News Product With Confidence
Where can I jump in?
User research & data synthesis services
Keep your audience at the heart of your work.
I can help you:
✔️ Develop audience surveys and interview guides
✔️ Facilitate focus groups and stakeholder/user interviews
✔️ Analyze qualitative and quantitative data
✔️ Compile key insights and recommendations in a slide deck
Value proposition development
Make your product irresistible.
I can help you:
✔️ Conduct a competitive analysis
✔️ Evaluate how well your news product meets user needs
✔️ Develop brand guidelines (e.g. voice, subject matter)
Marketing strategy
Get your product in front of the right people.
✔️ Create a week-by-week integrated marketing plan based on your capacity and resources
✔️ Develop outreach material and a promotional package
✔️ Project manage your marketing campaign
I can help you:
Fractional marketing services
Let me take tasks off your plate.
✔️ Plan and execute a marketing or fundraising campaign (write copy, create graphics on Canva, create and schedule social media posts, build and send emails)
✔️ Write marketing copy (e.g. SEO-optimized blogs, annual reports)
✔️ Curate content and build your weekly newsletter
✔️ Analyze Google Analytics data and compile weekly reports
I can help you:
Back to top ⬆️