https://pearlleung.com/contact daily 0.75 2025-01-29 https://pearlleung.com/about daily 0.75 2025-01-29 https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/a9bc1b27-17eb-496d-87a1-37850976582a/Pearl+Leung+2025+Headshot https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/faaa9519-a4a1-4aff-a0b3-22e326087616/indiegraf-transparent.png https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/b9d5fc37-47ea-440a-8bfa-fed9d2e91c73/crohns-colitis-logo-transparent.png https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/36b94ef3-40bb-4ee6-8778-0e2267340279/Centre_for_Social_Innovation_logo_-_2020.png https://pearlleung.com/home daily 1.0 2025-01-29 https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1738038387011-1MCDE3JHA7BY4641QXT6/unsplash-image-zoCDWPuiRuA.jpg https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1738043474208-QORODC49H7DGO5UQUENR/unsplash-image-Kfzfd8ksE10.jpg https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1738044568001-TDL7H0V4BK8KO3W1JA1E/unsplash-image-guiQYiRxkZY.jpg https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1738044729445-GZDWXMM4T48SI1XSUIOT/unsplash-image-Hcfwew744z4.jpg https://pearlleung.com/work daily 0.75 2025-01-28 https://pearlleung.com/work/branded-newsletters monthly 0.5 2022-04-26 https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/e61662a2-37a9-4b30-8edc-e6451bd10327/CSI-Network-News-sample.png Portfolio | Pearl Leung - Branded Newsletters (Copywriting, Content Curation) - CSI Network News CSI Network News was sent out every Sunday morning. It was a community newsletter that covered stories, events, jobs, and ways readers can get involved in local advocacy or activism. I was able to use the introduction to contextualize the contents of each issue and provide insight on why certain stories are important. Our audience was people in Toronto interested in social innovation, and we consistently had 3,000+ readers every week. Here are a couple of my favourites: CSI Network News: Community Wealth CSI Network News: Canadian Innovation Week https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/8a4d63b7-0d62-452b-99df-ba53cca0dd9b/SI-Canada-Newsletter-sample.png Portfolio | Pearl Leung - Branded Newsletters (Copywriting, Content Curation) - Social Innovation Canada Monthly Newsletter Social Innovation Canada’s newsletter went out at the end of every month. As an organization with national reach, this newsletter strove to gather stories, events, and jobs from across the country. Here’s an old issue you can read. https://pearlleung.com/work/conversation-recaps monthly 0.5 2022-03-10 https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/fe81ab71-d9dc-4c9b-b0c5-d30a3b03bfa0/nec-cvc-social-screenshots.png Portfolio | Pearl Leung - Next Economy Conversations (Copywriting, Social Media) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1646882607270-FS79538DWWCTEC8X9ZKF/botanical-maze.jpg Portfolio | Pearl Leung - Next Economy Conversations (Copywriting, Social Media) https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1646882666947-8AK5BPDNKODA08WGEZA3/melina-laboucan-massimo.jpg Portfolio | Pearl Leung - Next Economy Conversations (Copywriting, Social Media) https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1646882779193-UQ411JK57ULG3EV7CGWF/mountain-and-river.jpg Portfolio | Pearl Leung - Next Economy Conversations (Copywriting, Social Media) https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1646882900225-6DVLOYN5OOQ2V3XRH7FM/plant-leaves.jpg Portfolio | Pearl Leung - Next Economy Conversations (Copywriting, Social Media) https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1646883005502-M16QRVYIUZS54CO1SDIU/wind-turbines.jpg Portfolio | Pearl Leung - Next Economy Conversations (Copywriting, Social Media) https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1646883335556-0Q22T7L0HFY9X1SRMWOS/lightbulb-chalkboard.jpg Portfolio | Pearl Leung - Next Economy Conversations (Copywriting, Social Media) https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1646884719239-VNEL1E1FMEQA03A48SQH/pexels-noel-mcshane-1036148.jpg Portfolio | Pearl Leung - Next Economy Conversations (Copywriting, Social Media) https://pearlleung.com/work/matchstick-magazine monthly 0.5 2022-04-26 https://pearlleung.com/work/solo-biz monthly 0.5 2022-03-10 https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/b3c2bdd7-338e-492a-8102-f23f1b6e28d7/build-meaningful-connections-at-csi.png Portfolio | Pearl Leung - Businesses Aren't Built Solo (Strategy, Copywriting, Design) - Businesses aren’t built solo Centre for Social Innovation, January 2022 Strategy, design, copywriting Traditionally, the Centre for Social Innovation (CSI) sees an influx of leads in January. After all, a new year means new resolutions… and new purchases to make those resolutions a reality. But this January, Ontario was in the midst of its third lockdown, so we couldn’t conscientiously run a coworking campaign. Instead, we decided to push our $36/month “base” membership offering: no physical workspace, just virtual access to CSI’s community of entrepreneurs and changemakers. Now, this wasn’t office revenue we were talking about, but it was something to tide us over until cases went down. Read the final email. https://images.squarespace-cdn.com/content/v1/620ee38ceb83cc0cb1a082cd/1646877874255-VLU535PP3ZU7KV62KESO/unsplash-image-gM8sMbx5K1E.jpg Portfolio | Pearl Leung - Businesses Aren't Built Solo (Strategy, Copywriting, Design) - 63% of people who chose to join CSI did so because they were looking for community. Results from CSI’s 2021 Member Survey